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The concept of well-known trademark though recent development but has attain extreme importance in present scenario. In this market driven economies well-known trademarks play a highly complex role, their functions not remain to indicate origin of goods or services now it appeal to consumers and some of them went to create mythical status for consumers. Taking its importance several efforts have been made to protect it at international as well as domestic level and courts too played important role in it protection. This book, therefore, analyse the meaning and concept of well-known trademarks, protection provided to it at international forum and in Indian Trademark Law along with leading cases of Supreme Court and high courts. It discusses various implications of recognition of well-known trademarks and suggests some measures to be exercise while recognising it. The analysis will help to understand the strategies behind its strong protection and how can these marks be beneficial and detrimental to our national interests.