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During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.…mehr

Produktbeschreibung
During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.
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Autorenporträt
Sonya Abrego is an instructor at Parsons School of Design, The New School, and The Fashion Institute of Technology, New York, USA. She is a design historian specializing in the history of American fashion in the twentieth century. She holds a PhD in decorative arts, design history, and material culture studies from Bard Graduate Center, USA, and takes an interdisciplinary approach to examining the connections between dress, popular culture, and modern art and design.