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A scathing insider exposé, this account lifts the lid on a higher education system that's corporatized beyond recognition, steeped in bureaucracy, and dominated by marketing and PR imperatives rather than intellectual pursuit. Fearless, ferocious, and often funny, this exposes a world that stands in stark contrast to the slogans and mottos joyously promoted by Australia's universities. Raising bold questions that go to the heart of Australian higher education, this is an unsentimental call for a reenlightened higher education sector that's about more than just revenue, efficiencies, and corporate profile.