Kristin Kiesel

What Do I Buy Now?

Essays on Consumer Response to Food Labeling

• Broschiertes Buch

Produktbeschreibung

Choosing among 320,000 food products currently
available in supermarkets is not an easy task. Words
and symbols printed on packaging keep growing and
compete for consumers attention to otherwise
tasteless dimensions environmental concerns, ethical
and social considerations, nutritional content, and
health effects. Three essays analyze consumer
response to several aspects of food labeling in the
U.S. The first essay focuses on the National Organic
Program and estimates consumer valuation of the
change labeling regulations. The second essay links
media coverage of organic food production to food
purchases. Nutritional shelf labels implemented in a
market-level experiment allow testing if information
costs prevent consumers from making healthier food
choices in the third essay.
Utilizing unique data sources allows analyzing
actual purchase behavior rather than survey
responses or hypothetical choice experiments. The
reduced form and structural estimations, as well as
the experimental design directly address
interdependencies between regulation, advertisement,
and media coverage.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 172
• Englisch
• ISBN-13: 9783639141795
• ISBN-10: 3639141792
• Artikelnr.: 26328351

Autorenporträt

Kristin Kiesel holds a Ph.D. in Agricultural & Resource
Economics from the University of California, Berkeley and
currently works in a joint research position with the Stanford
Institute for Economic Policy Research. She lives with her
daughter in Berkeley and will start as an Assistant Professor in
Economics at Sacramento State this fall.