WHAT IS CORPORATE TV - Calliari Schacht, Rakelly
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The pandemic of COVID-19 accentuated the presence of audiovisual resources in all instances of human life, including in the productive routine of information workers. This book is the result of a master's research developed under the guidance of Prof. Dr. Florentina das Neves Souza, to understand which are the uses given to these resources in the communication of organizations, from a historical recovery and an exploratory survey of practices in Brazil. In addition, the work reflects on the consequences of this mediation on human relations, an issue that becomes paramount in facing the new reality brought by the pandemic.…mehr

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Produktbeschreibung
The pandemic of COVID-19 accentuated the presence of audiovisual resources in all instances of human life, including in the productive routine of information workers. This book is the result of a master's research developed under the guidance of Prof. Dr. Florentina das Neves Souza, to understand which are the uses given to these resources in the communication of organizations, from a historical recovery and an exploratory survey of practices in Brazil. In addition, the work reflects on the consequences of this mediation on human relations, an issue that becomes paramount in facing the new reality brought by the pandemic.
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Autorenporträt
Rakelly Calliari es periodista con un máster en Comunicación por la Universidad Estatal de Londrina y es doctoranda en Medios y Procesos Audiovisuales en la ECA-USP. Ha trabajado profesionalmente en la comunicación organizativa en el sector eléctrico desde 2004. Es voluntaria en proyectos de periodismo radiofónico y cultura popular.