Fran Tarkenton

What Losing Taught Me about Winning

• Broschiertes Buch

Produktbeschreibung

Practical advice and inspiring tidbits for burgeoning small-business and home-office markets provide readers with guidelines for starting a business.

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Produktdetails

• Verlag: Fireside
• Seitenzahl: 256
• Erscheinungstermin: 1. April 1999
• Englisch
• Abmessung: 216mm x 140mm x 15mm
• Gewicht: 366g
• ISBN-13: 9780684838793
• ISBN-10: 0684838796
• Artikelnr.: 21091596

Autorenporträt

Fran Tarkenton played in the NFL for eighteen seasons and has founded and built twelve highly successful companies. A consultant to numerous Fortune 500 firms, he lives in Atlanta, Georgia.

Inhaltsangabe

CONTENTS
Acknowledgments
1 All of My Heroes Are Entrepreneurs
2 The Skills It Takes
3 Developing OSP
4 What Suits You?
5 Scrambling at Start-Up
6 Cash Poor, Money Smart
7 Marketing Leverage
8 Team Inc.
9 Reality Check
10 What Losing Taught Me About Winning
11 The Business of Creating Value
Index