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An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.

Produktbeschreibung
An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.
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