What the Actual Fuss - Sofowote, Bibi
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In What the Actual Fuss: Why the CX Buzzword Is Relentlessly Haunting You, Bibi Sofowote brings his extensive experience to bear as he tackles the growing frenzy around Customer Experience. This book cuts through the fluff and explores why the term "CX" has become a relentless buzzword, often overused without real substance. With a mix of humor, critical insights, and a no-nonsense approach, Bibi calls attention to what truly makes or breaks customer relationships. This isn't just another CX guide - it's an eye-opener that dares readers to rethink the way they view customer interactions and…mehr

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In What the Actual Fuss: Why the CX Buzzword Is Relentlessly Haunting You, Bibi Sofowote brings his extensive experience to bear as he tackles the growing frenzy around Customer Experience. This book cuts through the fluff and explores why the term "CX" has become a relentless buzzword, often overused without real substance. With a mix of humor, critical insights, and a no-nonsense approach, Bibi calls attention to what truly makes or breaks customer relationships. This isn't just another CX guide - it's an eye-opener that dares readers to rethink the way they view customer interactions and the importance of genuine value in service. Through the pages, Bibi invites readers to understand the hype, confront the challenges, and, most importantly, redefine what Customer Experience should truly mean.
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