Steve Adubato

What Were They Thinking?

Crisis Communication: The Good, the Bad, and the Totally Clueless

• Gebundenes Buch

Produktbeschreibung

Examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

Produktdetails

• Verlag: Rutgers University Press
• None edition
• Seitenzahl: 192
• Erscheinungstermin: 27. August 2008
• Englisch
• Abmessung: 216mm x 142mm x 23mm
• Gewicht: 431g
• ISBN-13: 9780813543611
• ISBN-10: 0813543614
• Artikelnr.: 24327819

Autorenporträt

STEVE ADUBATO, Ph.D., is a Rutgers University lecturer, four-time Emmy Award-winning television anchor for WNET/Channel 13 (PBS), and newspaper columnist. Steve has been an expert commentator for MSNBC, CNBC, CNN, C-Span, Court TV, the TODAY Show, and the FOX News Channel. Through his firm Stand & Deliver, Steve has provided hands-on crisis communication coaching for numerous corporations and organizations. He is also a motivational speaker and the author of two books, Speak from the Heart: Be Yourself and Get Results and Make the Connection: Improve Your Communication at Work and at Home (Rutgers University Press).