Jen O'Ryan

Gebundenes Buch

What's Behind Your Brand?

A Style Guide for Humanizing Your Content

Beschreibung

A comprehensive guide on word choice and images. Intended for anyone who designs, writes, publishes, or selects content for humans.

Autor

Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. Blending humor, storytelling, and evidence-based approaches, Jen provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. She is passionate about meeting people where they are and showing them a way toward realistic and sustainable change.

Produktdetails

• Verlag: PYP Academy Press
• Seitenzahl: 160
• Erscheinungstermin: 29. Februar 2024
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 336g
• ISBN-13: 9798218386269
• Artikelnr.: 70158854