What's The Big Idea?: A Guide To Creative Marketing Communication - Bader, Jerry
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"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone. Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a…mehr

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Produktbeschreibung
"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone. Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity. "What's The Big Idea?" includes, a Concept Mind Map Chart, 28 photographic illustrations, text explaining the overall conceptual framework, and a description for each idea.
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Autorenporträt
Jerry Bader is Senior Partner at MRPwebmedia.com, a media production company that specializes in Web video, audio, music, and sound design. Mr. Bader has written and produced dozens of video commercials for clients. Writing scripts and novels is a natural extension that grew out of the experience of creating attention-grabbing mini movies that focus on the core emotional motivator. Over the years Mr. Bader has written over a hundred articles on marketing, and he's self-published marketing e-books, hybrid graphic novels, biographies, and a series of children's books. The Neo Noir Hybrid Graphic Novels are story concepts developed with the goal of having them turned into television series or feature films. There are currently ten screenplays, five of which have been self-published as hybrid graphic novels: The Method, The Comeuppance, The Coffin Corner, Grist For The Mill and The Black Crane. He's also written The Fixer published by Rebel Seed Entertainment. It has consistently been in the top ten percent in several Amazon categories. The Fixer is based on the true-life story of a colorful horse racing character. The follow-up to The Fixer is the new book Beating The System that continues the story of the horse racing legend. Mr. Bader has also written Organized Crime Queens, The Secret World of Female Gangsters, What's Your Poison? How Cocktails Got Their Names, The Outlaw Rider, Dead End, Noir I, Noir II, Palermo, and the soon to be released: Stone Cold, The Aussie Switch, and Ballet Of Bullets. Mr. Bader has also written a series of children's books, ZaZa Books For Kids, that currently includes, Two Dragons Named Shoe, The Town That Didn't Speak, The Criminal McBride, The Bad Puppeteer, Mr. Bumbershoot, The Umbrella Man, The Ninth Inning, and 14 Ridiculous Tales of Sage Silliness.