When Good Intentions Are not Enough
Georg Odenthal
Broschiertes Buch

When Good Intentions Are not Enough

Moderators of the Implementation Intention Effect

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Furnishing ones goals with implementation intentions (i.e. 'If I encounter situation X, then I'll perform behavior Y') has been shown to be an effective self- regulatory strategy to improve goal-achievement. Recent research has suggested that the beneficial effect of implementation intentions on goal-success can be moderated by situational and individual factors. However, the results of this research were not fully conclusive. The studies presented in this work are intended to further investigate the moderation of the implementation intention effect by exploring three different factors, which ...