Miruna Bulik

When TV Meets the Real World

Analysis of Soap Viewing on Perceptions about Doctors and Healthcare

• Broschiertes Buch

Produktbeschreibung

What happens when people watch a lot of medical TV shows? Does that change the way they view doctors in real life? This book explores the topic of watching TV Series showcasing doctors and focuses on the influence it has on how viewers perceive doctors in real life. A quantitative questionnaire served as method, where information on several topics was gathered: frequency of watching TV Soaps as well as ones regarding expectations of doctors to be friendly and caring, trust in doctors, experiencing shows as realistic, ratings of CPR survival rates and even correlations of attractiveness and professionalism. The study showed that there are significant relations between watching TV Series with doctors and having altered perceptions or certain expectations of doctors in real life. For instance, frequency in viewing was significantly associated with trust level in doctors, higher CPR survival rate ratings, perceiving the shows as realistic and assuming attractive doctors are more professional.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 68
• Erscheinungstermin: 14. Februar 2017
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 107g
• ISBN-13: 9783330022447
• ISBN-10: 3330022442
• Artikelnr.: 47604640

Autorenporträt

Miruna Bulik studied Journalism and Communication Studies at the University of Vienna and has been working as a Communications Consultant, Marketing Specialist and in Organizational Development. Her research addresses the influence of mass media over people¿s perceptions and associations, as well the framing concept in media sources.