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What This Book is Not About This is not a book about making cards. This book is not about the correct colors or the right words. This book is not about paper, ink or printing. This book is not about who buys greeting cards. This book is not about any design skills needed. This book is not about the software to create cards This book is about selling greeting cards. This book is about the companies that purchase greeting cards. This book is about making sales to those companies. This book is about building a greeting card business. This book is about opportunities. If you want to increase your sales, create strong relationships, and be a supplier of greeting cards then this is the book for you