Why a digital presence for companies? - Bouri, Nassima
29,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

The digital presence on the Internet and more precisely on social networks allows companies to use marketing techniques and also proposes a new approach and new ideas turned towards the 2.0 consumers in the constant problematic of answering at best their needs as e-consumers. These sources of communication allow to enhance the e-branding and the notoriety of the company, which will typically impact its electronic reputation.

Andere Kunden interessierten sich auch für
Produktbeschreibung
The digital presence on the Internet and more precisely on social networks allows companies to use marketing techniques and also proposes a new approach and new ideas turned towards the 2.0 consumers in the constant problematic of answering at best their needs as e-consumers. These sources of communication allow to enhance the e-branding and the notoriety of the company, which will typically impact its electronic reputation.
Autorenporträt
Nassima Bouri é professora doutorada na Faculdade de Economia, Ciências de Gestão, Ciências Comerciais, Ciências Financeiras e Contabilidade da Universidade de Oran 2 Mohamed Ben Ahmed (Argélia). É também professora e investigadora na École Supérieure d'Économie d'Oran.