Why a digital presence for companies? - Bouri, Nassima
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The digital presence on the Internet and more precisely on social networks allows companies to use marketing techniques and also proposes a new approach and new ideas turned towards the 2.0 consumers in the constant problematic of answering at best their needs as e-consumers. These sources of communication allow to enhance the e-branding and the notoriety of the company, which will typically impact its electronic reputation.

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Produktbeschreibung
The digital presence on the Internet and more precisely on social networks allows companies to use marketing techniques and also proposes a new approach and new ideas turned towards the 2.0 consumers in the constant problematic of answering at best their needs as e-consumers. These sources of communication allow to enhance the e-branding and the notoriety of the company, which will typically impact its electronic reputation.
Autorenporträt
Nassima Bouri é professora doutorada na Faculdade de Economia, Ciências de Gestão, Ciências Comerciais, Ciências Financeiras e Contabilidade da Universidade de Oran 2 Mohamed Ben Ahmed (Argélia). É também professora e investigadora na École Supérieure d'Économie d'Oran.