Why Customers Leave (and How to Win Them Back) - Avrin, David
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""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and…mehr

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Produktbeschreibung
""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.""--
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Autorenporträt
Business marketing pro David Avrin, CSP, is known as The Visibility Coach. A popular keynote speaker, consultant, and business coach, he has presented to enthusiastic audiences across North America and in more than 20 countries around the world. Avrin has worked with more than 3,000 company CEOs and other top leaders and their organizations to help uncover, envision, craft, and promote meaningful competitive advantages. Avrin's company, Visibility International, LLC, is based outside Denver, Colorado. Visit him at www.VisibilityInternational.com.