Andere Kunden interessierten sich auch für
![Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.]( "Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.")
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.22,99 €![The Brain Audit: Why Customers Buy (and Why They Don't)]( "The Brain Audit: Why Customers Buy (and Why They Don't)")
The Brain Audit: Why Customers Buy (and Why They Don't)42,99 €![Buying Styles: Simple Lessons in Selling the Way Your Customers Buys]( "Buying Styles: Simple Lessons in Selling the Way Your Customers Buys")
Buying Styles: Simple Lessons in Selling the Way Your Customers Buys14,99 €![Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything]( "Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything")
Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything18,99 €![Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers]( "Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers")
Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers19,99 €![Magnetic Service: Secrets for Creating Passionately Devoted Customers]( "Magnetic Service: Secrets for Creating Passionately Devoted Customers")
Magnetic Service: Secrets for Creating Passionately Devoted Customers17,99 €![Every Employee's Guide to Customer Satisfaction: How to Make Customers Return and Recommend]( "Every Employee's Guide to Customer Satisfaction: How to Make Customers Return and Recommend")
Every Employee's Guide to Customer Satisfaction: How to Make Customers Return and Recommend11,99 €
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening.