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Proctor & Gamble Vice President for IT Tony Saldana gives you the keys to a successful digital transformation: the right long-term goal, and a disciplined execution process for getting there based on the famed airline takeoff checklist. Digital transformation is more imperative than ever. Enterprises must fully transform their entire business model to digital, not just parts of their business. But 70% of digital transformations fail. Why? Not because of a lack of technological capability, executive awareness or CEO support, but because of a lack of direction and discipline. Tony Saldanha says your goal should be to arrive at a state of perpetual digital transformation, where your organization doesn't just disrupt its competitors but continuously disrupts itself (think Netflix, Amazon, or Google). To get there he outlines a three-phase execution process for digital transformations based on the famous airplane takeoff checklist, which has reduced crashes to one in every 1.2 million flights--a 0.00008% failure rate. Using this model Saldanha shows companies how to get Ready--prepare a solid foundation for your change effort; Accelerate--learn from your experiences and continue to refine your approach; and Sustain the pace of technological innovation over the long haul.