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NOTICE: Using a great collection of case studies this book is designedto help new and serial entrepreneurs to: - Learn that failure can be a positive- Learn that failure is normal. 18 of 20 startups may fail- Learn how to avoid mistakes made by others- Learn how to cope with failure and persevere- Learn that failure should be used as a starting point for growthand not an end- Learn that if you do fail, do not quit, keep moving forwardUltimately the reader will be provided with information that they canuse to convert failure into a win! Every chapter includes a brief introby the author, a relatable story, and concludes with Recommendationsbased on practitioner's real-life experiences.Also, some outstanding contemporary books and videos compiled hereas Recommendations for a rich source of research by the author. Inthe real-world of business, there are NEVER any guarantees.However, with the right help, the entrepreneur, the CEO can WIN!