Why Fonts Matter - Hyndman, Sarah
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Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

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Produktbeschreibung
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
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Autorenporträt
Sarah Hyndman
Rezensionen
a fascinating insight into how type can influence our feelings, our senses, and even our taste Professor Charles Spence, University of Oxford