Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Marcel Danesi is Professor in the Department of Anthropology at the University of Toronto, and holds an appointment at the Ontario Institute for Studies in Education as professor and researcher in bilingual education. Danesi is the author of some of CSPI's most prominent and engaging texts, including Linguistic Anthropology (2012); Geeks, Goths, and Gangstas (2010); and Messages, Signs and Meanings (2004). Danesi has published hundreds of books on language, semiotics, and puzzles, as well as language manuals for the study of Italian and Spanish; he is editor-in-chief of Semiotica, the official journal of the International Association for Semiotic Studies. In 1998, Danesi was elected a Fellow of the Royal Society of Canada, and his work has been featured in The New York Times, the Toronto Star, and Psychology Today. A guest on several broadcast outlets, including National Public Radio; Danesi writes 1950s-inspired music and plays the piano for his rock 'n roll band, The Semiotones.
Inhaltsangabe
Chapter 1 Preface Chapter 2 1 What Is Advertising? Chapter 3 2 General Techniques and Strategies Chapter 4 3 Brand Names Chapter 5 4 Logos Chapter 6 5 Language-Based Techniques Chapter 7 6 Art Chapter 8 7 The Meanings of Ads Chapter 9 8 Marketing Chapter 10 9 Advertising and Society Chapter 11 Glossary Chapter 12 References Chapter 13 Further Reading Chapter 14 Online Resources
