Louis Cheskin

Why People Buy

Motivation Research and Its Successful Application

• Broschiertes Buch

Produktbeschreibung

In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.

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Produktdetails

• Verlag: Ig Publishing
• Seitenzahl: 276
• Erscheinungstermin: 20. September 2016
• Englisch
• Abmessung: 210mm x 141mm x 20mm
• Gewicht: 346g
• ISBN-13: 9781632460325
• ISBN-10: 1632460327
• Artikelnr.: 43896301

Autorenporträt

Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.