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As a society, we have become increasingly dependent on technology and the internet in our daily lives. Social media platforms, search engines, and other online services have made it easier for us to connect with others, access information, and make purchases. However, with this convenience comes the trade-off of privacy. Advertisers, particularly those on social media platforms, collect vast amounts of personal information about their users in order to personalize ads and improve their bottom line. This information can include everything from your age and gender to your political opinions and religious beliefs. While this may seem harmless, the reality is that this information can be used to make judgments about you and even discriminate against you in areas such as housing and credit. This type of targeted advertising is particularly concerning because it can perpetuate societal inequalities. For example, if an advertiser knows that you are a person of colour, they may target you with ads for subprime loans or housing in low-income neighbourhoods. Similarly, if an advertiser knows that you are a woman, they may target you with ads for lower-paying jobs or products that are marketed towards women at a higher price.