Paco Underhill

Why We Buy

The Science of Shopping

• Gebundenes Buch

Produktdetails

• Verlag: B&T / Simon & Schuster UK
• Seitenzahl: 255
• Englisch
• Abmessung: 245mm
• Gewicht: 520g
• ISBN-13: 9780684849133
• Artikelnr.: 20969406

Inhaltsangabe

CONTENTS
I
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1. A Science Is Born
2. What Retailers Don't Know
II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3. The Twilight Zone
4. You Need Hands
5. How to Read a Sign
6. Shoppers Move Like People
7. Dynamic
III
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8. Shop Like a Man
9. What Women Want
10. If You Can Read This You're Too Young
11. Kids
IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12. The Sensual Shopper
13. The Big Three
14. Time, Real and Perceived
15. Cash/Wrap Blues
16. Magic Acts
17. In Cyberspace, No One Can Hear You Shop
18. The Self-Exam
19. Final Thoughts
Acknowledgments
Index

Rezensionen

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times