Underhill

Why We Buy

The Science of Shopping

• Broschiertes Buch

Produktbeschreibung

Synopsis coming soon.......

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Produktdetails

• Verlag: Simon & Schuster / Simon & Schuster UK
• Upd. and rev. ed.
• Seitenzahl: 320
• Erscheinungstermin: Dezember 2008
• Englisch
• Abmessung: 138mm x 211mm x 20mm
• Gewicht: 292g
• ISBN-13: 9781416595243
• ISBN-10: 1416595244
• Artikelnr.: 23808014

Autorenporträt

Paco Underhill

Inhaltsangabe

CONTENTS
I
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1. A Science Is Born
2. What Retailers Don't Know
II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3. The Twilight Zone
4. You Need Hands
5. How to Read a Sign
6. Shoppers Move Like People
7. Dynamic
III
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8. Shop Like a Man
9. What Women Want
10. If You Can Read This You're Too Young
11. Kids
IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12. The Sensual Shopper
13. The Big Three
14. Time, Real and Perceived
15. Cash/Wrap Blues
16. Magic Acts
17. In Cyberspace, No One Can Hear You Shop
18. The Self-Exam
19. Final Thoughts
Acknowledgments
Index

Rezensionen

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times