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High Quality Content by WIKIPEDIA articles! The saying, "Will it play in Peoria?" is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups. Peoria's Madison Theatre, which hosted both vaudeville and film in the early 20th century Peoria, Illinois has developed quite an unusual reputation over the years?so much so that a kind of folklore has grown around the name. The famous catch-phrase about "playing in Peoria" has origins buried in vaudeville or burlesque.