Alan R Bechtold

Will Work for Fun

Three Simple Steps for Turning Any Hobby or Interest Into Cash

• Gebundenes Buch

Produktbeschreibung

Praise for Will Work for Fun: "Bechtold is the Pied Piper for the New Millennium. Follow him and you will learn to enjoy your life and your work; and you will quickly come to agree that fun really is the best thing to have!" --TIM KNOX, bestselling author of Everything I Know About Business I Learned from My Mama, www.timknox.com "Finally . . . the truth is revealed. Work is not a four-letter word when you love what you do. Alan delivers a rollicking good read that gives you a step-by-step blueprint for making money while having fun." --SHAWN CASEY, founder and CEO of eSpider Squad Franchises, www.shawncasey.com "This book should be required reading for anyone who hates their job and wants to live a life of their biggest dreams . . . and still make huge sums of money! This is a rare gem your boss does not want you to read." --T.J. ROHLEDER, President and CEO of M.O.R.E. Inc. "I've worked with hundreds of CEOs and I always tell them, if it isn't fun--if it's not rewarding and satisfying--don't do it. Now I'm going to make Bechtold's Will Work for Fun required reading, so they have the exact same road map to turn their passions into profits and, as Bechtold says, 'make their play pay.' Give this book to your children. It will help them get a head start on the only sane way to earn a living: doing what you love for money." --PAUL LEMBERG, CEO of Axcelus Advisors, and bestselling author of Be Unreasonable, www.paullemberg.com

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 240
• Erscheinungstermin: 1. Mai 2008
• Englisch
• Abmessung: 222mm x 143mm x 23mm
• Gewicht: 358g
• ISBN-13: 9780470231791
• ISBN-10: 0470231793
• Artikelnr.: 23392979

Autorenporträt

Alan R. Bechtold is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer-known as "The Wise Old Man of the Internet"-he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.

Inhaltsangabe

Acknowledgments ix
Foreword Dr. Joe Vitale xi
Prologue "Why Don't They Stop?" xiii
A Million to One xiv
What Would You Do? xvi
We Can All Be Rock Stars xvii
Introduction The True Nature of Work xix
Round-the-Clock Non-Workaholic xx
Work: A Different View xxi
A Best-Selling Author's Life-Without Writing a Word xxiii
Publishers Make the Real Money xxvii
About the Author xxix
CHAPTER 1 The Sitcom as Life 1
Why Your Life Never Matches What You See on the Screen-And How Easy It Is
to Create a Life That Does 1
Inventorying Your Life Experience 14
Identifying Your Real Passion 17
Where You Are Now-And Why 23
Getting Where You Want to Be-Fast 31
FUN Money Profile: Erik D. Stafford 38
Wrap-Up 40
CHAPTER 2 Which Friend Are You? 43
Jenny Gets Started 44
A Different Definition of Work 46
Rachel, Monica, Chandler, or Ross? 50
What about Phoebe-Or Joey? 52
Discovering the Character You Really Play in Your Life 53
Reinventing the Character You Really Play in Your Life 56
FUN Money Profile: Jorge Arguello 59
Wrap-Up 61
CHAPTER 3 It All Starts with a Book 63
Free Fun Is Great Fun 64
Mail Boxed In 66
Plotting Your New Life 67
Storyboarding Your New Life: It's like Planning a Screenplay-But a Lot
Easier 71
Casting Call: Plugging In Your Character 75
Characters Count 78
Be Your Own Nielsen-Finding Out What Your Prospects Want to Buy before You
Spend One Minute
Developing Anything 80
Planning the Happy Ending 84
FUN Money Profile: Lori Steffen and Jeff Wark 86
Wrap-Up 90
CHAPTER 4 Scripting the Pilot 93
A Small Social Experiment 94
If You Can Write-Great! 95
If You Can't Write or Simply Don't Want to Write-Great! 98
The Key to FUN Money: Think like a Publisher 100
Finding the Right Resources 104
Preselling the Fall Season 119
Selecting the Right Product/Promotional Mix 120
FUN Money Profile: Don Strinz 139
Wrap-Up 143
CHAPTER 5 The "Pitch" 147
Selling Isn't Hard When You're Selling You 147
Setting Your Marketing System Goals 148
You Have to Sell Free, Too 149
How to Create a Marketing Campaign That Will Attract Prospects 150
Mr. Whipple Really Knew His Marketing 151
A Driving Rain-of Prospects, Customers, and Cash 160
An Easy Marketing System for $200 or Less 160
Virtually Lock Out Any Potential Competitors 166
FUN Money Profile: Randy Charach 168
Wrap-Up 173
CHAPTER 6 The Payday That Never Ends 177
Recycling: It's Not Just for Aluminum Cans 177
How to Repurpose Everything You Do 178
Your Newsletter-The Constant Marketer 180
Continue Developing and Finding New, Profitable Products and Services to
Sell to Your Growing List of Fans 182
FUN Money Profile: C. J. Bronstrup 185
Wrap-Up 189
Epilogue 191
FUN Money Profile: Lee and Robin Collins 192
Afterword Mark Joyner 203
Index 205