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Internet Marketing can be complex and confusing... but it doesn't have to be difficult. This book is written based on fundamental marketing theories and principles, as well as practical digital marketing techniques, tools and tips. You have the best of "book smarts" and "street smarts" together here. You will find this book easy to read. When you finish reading it, you will know more about the Internet, e-Business and e-Marketing than 90% of the people in this world.