High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Windows Media is a multimedia framework for media creation and distribution for Microsoft Windows. It consists of a software development kit with several application programming interfaces and a number of prebuilt technologies, and is the replacement of NetShow technologies. The Windows Media SDK is being replaced by Media Foundation. A multimedia framework (MMF) is a software framework that handles media on a computer and through a network. A good multimedia framework offers an intuitive API and a modular architecture to easily add support for new codecs, container formats and transmission protocols.