C. Michael Hall, Richard Mitchell

Wine Marketing

• Broschiertes Buch

Produktbeschreibung

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 24. September 2007
• Englisch
• Abmessung: 236mm x 164mm x 22mm
• Gewicht: 639g
• ISBN-13: 9780750654203
• ISBN-10: 0750654201
• Artikelnr.: 21908016

Autorenporträt

C. Michael Hall, Richard Mitchell

Inhaltsangabe

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.