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This research aims to study the relationship between wine tourism and the Sustainable Development Goals (SDGs). Wine tourism is a booming tourism modality in recent years, promoted by public entities and the association of companies resulting in parallel services such as the Wine Route of Spain. To achieve the proposed objective, a qualitative study has been carried out, based on interviews with those responsible for wine tourism in Alicante wineries, in order to draw conclusions that allow us to glimpse the link between the SDGs and the wine tourism activity of these wineries.