C. Michael Hall, Liz Sharples, Brock Cambourne

Wine Tourism Around the World

• Broschiertes Buch

Produktbeschreibung

Provides a comprehensive introduction to wine tourism from a business, social science and policy perspective. This book includes information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 368
• Erscheinungstermin: 6. März 2002
• Englisch
• Abmessung: 235mm x 167mm x 27mm
• Gewicht: 560g
• ISBN-13: 9780750654661
• ISBN-10: 075065466X
• Artikelnr.: 22251119

Autorenporträt

C. Michael Hall, Liz Sharples, Brock Cambourne, Niki Macionis

Inhaltsangabe

Wine tourism: an introduction
The maturing wine tourism product: an international overview
The development of wine tourism in France
Meeting the winemaker: a case study of wine tourism product development in an emerging wine region
Wine routes in South Africa
Wine tourism and consumer behaviour
Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries
Wine tourism in New Zealand
Wine tourism in the United Kingdom
Vasse Felix winery development
Wine tourism as a component of destination marketing, promotion and regional development
The development of a national wine tourism plan: wine tourism organizations and development in Australia
The Northeast wine route: wine in Ontario, Canada and New York State
Cycle trails and wine tourism in Europe
The Napa Valley, California: a model of wine region development
The future of wine tourism.