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Index Introduction * Brief history of winemaking in Brazil * The country's geographic and climatic diversity and its influence on wines * The renaissance of Brazilian winemaking in the 21st century * The importance of Embrapa and other research institutions * The role of the consumer and the market in the evolution of winemaking * Table wine production in Brazil: history, importance and challenges * The influence of international castes and the search for regional identity * The role of associations and institutions in the wine sector * The future of Brazilian winemaking: trends and challenges…mehr

Produktbeschreibung
Index Introduction * Brief history of winemaking in Brazil * The country's geographic and climatic diversity and its influence on wines * The renaissance of Brazilian winemaking in the 21st century * The importance of Embrapa and other research institutions * The role of the consumer and the market in the evolution of winemaking * Table wine production in Brazil: history, importance and challenges * The influence of international castes and the search for regional identity * The role of associations and institutions in the wine sector * The future of Brazilian winemaking: trends and challenges The Brazilian Wine Regions * Serra Gaúcha (RS) * Serra do Sudeste (RS) * Campos de Cima da Serra (RS) * Gaucha Campaign (RS) * Vale Central (RS) * Santa Catarina * Paraná * São Paulo * Minas Gerais * Rio de Janeiro * Holy Spirit * Bahia (Chapada Diamantina) * São Francisco Valley (PE/BA) * Brazilian Midwest Brazilian Grapes and International Grapes The Making of Brazilian Wine The importance of hygiene and quality control in wine production in Brazil The Influence of the Winemaker on Wine Making in Brazil Table wines Embrapa and the history of wine research in Brazil Partnerships between Universities and Wine Producers in Brazil Geographical Indications and Wine Denominations of Origin in Brazil Technology Transfer in Winemaking: An Engine for Innovation Double pruning: A Revolution in Brazilian Winemaking Special Wines: Biodynamic, Natural and Organic Pairing and Gastronomy: The perfect pairing between wines and Brazilian cuisine The Brazilian Wine Market, internal and external consumption Marketing and communication: Strategies to promote Brazilian wines. THE importance of social networks and e-commerce Integrated Marketing and Communication Strategies The Art of Wine Labels: An Unparalleled First Impression Market intelligence Wine tourism in Brazil: The role of wine tourism in promoting Brazilian wines The Future of Brazilian Winemaking The Role of Technology and Innovation in Brazilian Winemaking The Importance of Training Qualified Professionals in Winemaking The Government's Role in Supporting Winemaking The Fundamental Role of Associations in Brazilian Winemaking The Potential of Brazilian Winemaking: An Engine for Economic and Social Development
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