Jason Falls

Winfluence

Reframing Influencer Marketing to Ignite Your Brand

• Broschiertes Buch

Produktbeschreibung

THE authoritative book about influencer marketing is an invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how¿more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more. If you think you are doing good influencer marketing, get ready to take this channel to a new level of success.

Produktdetails

• Verlag: Entrepreneur Press
• Seitenzahl: 238
• Erscheinungstermin: 23. Februar 2021
• Englisch
• Abmessung: 231mm x 154mm x 19mm
• Gewicht: 379g
• ISBN-13: 9781642011340
• ISBN-10: 1642011347
• Artikelnr.: 60697702

Autorenporträt

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. That work eventually led to him founding the Conversation Research Institute which mined online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih. Jason Falls is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel¿s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. His third book is slated to be published in the summer of 2020. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge¿s Power 150 in October of 2010.