30,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
15 °P sammeln
  • Broschiertes Buch

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Produktbeschreibung
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.