Winning Behavior - Bacon, Terry; Pugh, David
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Behavioral Differentiation is emerging as the ''final frontier'' in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. It reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

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Produktbeschreibung
Behavioral Differentiation is emerging as the ''final frontier'' in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. It reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.
Autorenporträt
Terry R. Bacon (Durango, CO) is the author of "Selling to Major Accounts" (0-8144-0462-6) and dozens of other books and publications, and the cofounder and president of Lore International Institute. David G. Pugh (Durango, CO) is cofounder and executive vice president of Lore and a recognized authority on marketing, sales, and proposal training.