WINNING DIGITAL WAY
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Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions. There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digital marketing. Against this backdrop, the book will help you understand how the developments in digital technology are re-shaping the process an...
Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions. There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digital marketing. Against this backdrop, the book will help you understand how the developments in digital technology are re-shaping the process and the strategy of marketing in the broad space we call ""Digital Marketing."" ""WINNING DIGITAL WAY"" offers an extensive overview of the foundation of digital marketing by providing a mix of strategy and implementation tools.
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