Bill Franks (Teradata)

Winning the Room

Creating and Delivering an Effective Data-Driven Presentation
Mitarbeit:Borne, Kirk

• Broschiertes Buch

Produktbeschreibung

Revolutionize your data-driven presentations with this simple and actionable guide

In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others.

The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover:
_ How to avoid common mistakes that undercut a presentation's credibility
_ Instructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information
_ Specific and actionable techniques to dramatically improve a presentation's clarity and impact

Ideal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.

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Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 1W119823090
• 1. Auflage
• Seitenzahl: 304
• Erscheinungstermin: 21. Februar 2022
• Englisch
• Abmessung: 231mm x 185mm x 18mm
• Gewicht: 566g
• ISBN-13: 9781119823094
• ISBN-10: 1119823099
• Artikelnr.: 62306808

Inhaltsangabe

Foreword xvii

Preface xxi

Acknowledgments xxv

About the Book xxvii

Intended Audience xxxi

Overview of the Contents xxxiii

Section 1 Planning: Reviewing Strategic Fundamentals 1

Tip 1: Results Are Not the Biggest Factor in Success 3

Tip 2: Data Literacy Is a Two-Way Street 5

Tip 3: Don't Write Your Story . . . Tell Your Story! 7

Tip 4: Facts and Figures Are Not a Story 10

Tip 5: Know Your Audience 12

Tip 6: Slides Must Be Short, Visual, and to the Point 14

Tip 7: Charts and Graphs Are Like Jokes 16

Tip 8: Short Presentations Are Harder to Prepare Than Long Ones 18

Tip 9: An Executive Presentation May Have No Slides at All 20

Tip 10: Budget Appropriate Time 22

Tip 11: Be Yourself and Be Authentic 23

Tip 12: What Is the Audience Buying Into? You! 24

Section 2 Planning: Designing The Presentation 25

Tip 13: Different Presentation Venues Require Different Approaches 27

Tip 14: Try Different Ways to Organize Your Story 29

Tip 15: Too Many Technical Details Will Undercut Your Impact 31

Tip 16: Reveal Details Only to the Extent Required 33

Tip 17: Focus on How to Use Your Results 35

Tip 18: Use Analogies to Make an Impact 37

Tip 19: Make Liberal Use of Appendices 38

Tip 20: Create a Distinct Leave-Behind Document 40

Tip 21: Create "Launch" Slides 43

Tip 22: Break Content into Smaller Pieces 45

Tip 23: Animations Are Your Friend 48

Tip 24: Action Settings: A Hidden Gem 50

Tip 25: Show the Fewest Numbers Necessary 52

Tip 26: Distinguish Technical Significance from Business Significance 54

Tip 27: Give the Audience Your Headlines 56

Tip 28: Start with Your Recommended Actions 58

Tip 29: Don't Focus on the "What" 60

Section 3 Developing: Wording and Text 63

Tip 30: Minimize the Number of Words on Your Slides 65

Tip 31: Use Simple Terms and Definitions 67

Tip 32: Don't Use Technical Terms 69

Tip 33: Clarify Your Definitions 70

Tip 34: Provide Layperson and System Labels 72

Tip 35: Use Consistent Phrasing 74

Tip 36: If It Can't Be Read, Don't Display It 76

Tip 37: Don't Shrink Your Font, Shorten Your Text 78

Tip 38: Use Appropriate Spacing 80

Tip 39: Use the Same Font throughout Your Presentation 82

Tip 40: Beware the Missing Font 85

Tip 41: Address Every Agenda Item Listed 87

Tip 42: Identify When an Agenda Item Is Covered 89

Tip 43: Spellcheck Is Not Always Your Friend 91

Tip 44: Charts and Images Are Misspelling Factories 93

Tip 45: Beware the Right Word, Wrong Place 94

Tip 46: Keep Your Text Horizontal 95

Section 4 Developing: Numbers and Labels 97

Tip 47: Use Consistent Precision 99

Tip 48: Use Only the Precision Required to Make Your Point 101

Tip 49: Match Precision to Accuracy Level 103

Tip 50: Always Format Numbers 105

Tip 51: Always Show Percentages as a Percentage 108

Tip 52: Provide Quantities and Percentages 110

Tip 53: Never Use Scientific Notation 112

Tip 54: Use Names, Not Numbers, for Categories 114

Tip 55: Watch for Truncated Labels 116

Tip 56: Define All Acronyms and Abbreviations 118

Tip 57: Use Dedicated Definitions Slides 120

Tip 58: Clarify Aggregations Applied 122

Tip 59: Focus on the Outcome of Interest 124

Tip 60: Validate That Your Nu

Rezensionen

"Most business and data professionals struggle with delivering impactful presentations that consistently win the hearts and minds of their audience. In this book, Bill provides dozens of very practical and easy to adopt tips that will help you become an engaging and impactful presenter. "
--MANO MANOOCHAHR, Chief Data and Analytics Officer, Travelers Insurance

"Storytelling and data are both important, but extremely hard to bring together effectively. This book enables all readers with an interest in data to think about how to create and tell a story with data that engages, teaches, and informs both technical and executive audiences alike."
--ERIC WEBER, Head of Data Product and Experimentation at Yelp

"Business communication has become critical in today's fast-moving world. In this book, Bill Franks has drawn on his many years of experience to create a simple guide with practical, readily usable examples that will help beginners in business communications develop effective skills, and help experienced practitioners remain on top of their game."
--DILIP KRISHNA, Managing Director, Deloitte

"Whether you're a novice or experienced at presenting data, this book is packed with practical tips that will enhance how you approach your next presentation. Rather than taking years to learn these tips like me, Bill Franks' sage advice will fast-track your ability to create and deliver impactful data presentations."
--BRENT DYKES, Author, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals,and Founder/Chief Data Storyteller, AnalyticsHero, LLC

"The world is driven by data and it is vital to understand how to use and apply analytics within your business. Bill Franks has written an excellent guide with 119 useful tips on how to become successful in presenting your data so it will have the most impact."
--DR. MARK VAN RIJMENAM, The Digital Speaker, author and Founder of Datafloq

"Whether you are an internal or external analytics consultant, this book provides practical guidance for becoming an effective data storyteller. Highly recommended for data professionals at all levels."
--ROD BATES, Managing Director, Data & Analytics, PwC and former VP, Decision Sciences and Data Strategy, The Coca-Cola Company

"Winning the Room is relevant to a broad audience: The book is a pointed refresher for more seasoned business leaders, project managers, researchers and consultants. It's also the one complete reference on presentation preparation for those early in their career: professionals, academics and students alike."
--RASMUS WEGENER, Senior Partner, Bain & Company

"To achieve profoundly better data-driven presentations and communications, every presenter of data should study and learn from this book, and every data-related curriculum should require this book for all their students. The book is a well- ordered guide through a full menu of must-do's, don't-do's, how-to's, and why-do's in data communications, data presentation, data storytelling, and presentation design."
--KIRK BORNE, Chief Science Officer, DataPrime.ai