The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. WINNING explores the changes of recent times and the new economic realities and it identifies the central, immutable principals of doing business right and doing it well. WINNING is devoted to the real "stuff" of work, looking both inside the company, from leadership to picking winners to making change happen, and outside the company, at competition, strategy and mergers. And it focuses on managing your career - from finding the right job to achieve work-life balance.