"Daniel McClure's book tracks the interaction between culture and economics during the transition from Keynesianism in the mid-1960s to the arrival of neoliberalism at the dawn of the 1980s. During those years, civil rights reforms and the opening of the workplace to people of color and women provoked a sharp backlash. McClure's story unfolds through the examination of various confrontations erupting in popular media, including film, television, music, and the business press. From the 1965 debate between William F. Buckley and James Baldwin, through the pages of BusinessWeek and Playboy, to the rise of exploitation cinema in the 1970s, McClure tracks the increasingly shared perception by white males that they had 'lost' their long-standing rights-and that a great neoliberal reckoning would be necessary if America's longstanding repressive racial, sexual, gendered, and classed foundations were to be restored"--
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