Wired TV: Laboring Over an Interactive Future

Herausgeber: Mann, Denise

• Broschiertes Buch

Produktbeschreibung

Wired TV looks at the post–network television industry’s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks’ sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity. The television franchises discussed include Lost, The Office, Entourage, and Battlestar Gallactica.

Produktdetails

• Verlag: Rutgers University Press
• None
• Seitenzahl: 296
• Altersempfehlung: 18 bis 22 Jahre
• Erscheinungstermin: 11. Februar 2014
• Englisch
• Abmessung: 226mm x 152mm x 23mm
• Gewicht: 499g
• ISBN-13: 9780813564531
• ISBN-10: 0813564530
• Artikelnr.: 38056188

Autorenporträt

Mann, Denise

Inhaltsangabe

Acknolwedgments
Introduction: When Television and New Media Work Worlds Collide
Denise Mann
1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the
Management of Collaborative Creativity
Derek Johnson
2. In the Game: The Creative and Textual Constraints of Licensed Video
Games
Jonathan Gray
3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as
User-Generated Content
Will Brooker
4. Labor of Love: Charting The L Word
Julie Levin Russo 
5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital
Age
Denise Mann
6. Post-Network Reflexivity: Viral Marketing and Labor Management
John T. Caldwell
7. Fan Creep: Why Brands Suddenly Need "Fans"
Robert V. Kozinets
8. Outsourcing The Office
M. J. Clarke
9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in
the Post-Network Era
Vincent Brook
10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home
for MyNetwork Soaps
Katynka Z. Martínez
11. The Reign of the "Mothership": Transmedia's Past, Present, and Possible
Futures
Henry Jenkins
Notes on Contributors
Index