Ananya Rajagopal

Women Entrepreneurs in Emerging Markets

Managing Performance within Ecosystems

• Gebundenes Buch

Produktbeschreibung

This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior.

The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

Produktdetails

• International Marketing and Management Research
• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-89769-7
• 1st ed. 2022
• Seitenzahl: 172
• Erscheinungstermin: 13. März 2022
• Englisch
• Abmessung: 216mm x 153mm x 15mm
• Gewicht: 343g
• ISBN-13: 9783030897697
• ISBN-10: 3030897699
• Artikelnr.: 62602024

Autorenporträt

Ananya Rajagopal currently holds a position of Research Professor at Universidad Anáhuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.

Inhaltsangabe

1. Entrepreneurship and Human Relations.- 2. Gender Dynamics And Leadership.- 3. Women Entrepreneurs in Business.- 4. Gender, Innovations, and Ecosystems.- 5. Learning from Experience.