This book examines the concept of identity in a globalized world and the way in which agency is exercised over identity construction by women working in India's transnational call centre industry. Based on rich empirical data and original fieldwork, the author provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women's participation in the global labour market.
This book examines the concept of identity in a globalized world and the way in which agency is exercised over identity construction by women working in India's transnational call centre industry. Based on rich empirical data and original fieldwork, the author provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women's participation in the global labour market.
J.K. Tina Basi holds a PhD in Gender Studies and Sociology from the University of Leeds. Previously a freelance ethnographic researcher with Intel's Digital Health Group in Ireland, she has also established a consultancy, Mehfil Enterprise, conducting corporate ethnography in media and technology related industries. She is currently working on a new ethnographic research project about spirituality.
Inhaltsangabe
1. Introduction: 'A Myriad of Well-Wishing Little Sisters' 2. Globalizing India: The Rise of the Call Centre and BPO Industries 3. Pinking and Rethinking Professional Identities: The Construction of Women's Work Identities 4. BTMs in BPOs: Using Sartorial Strategies to Establish Patterns of Identification and Recognition 5. Techs and the City: Challenging Patriarchal Norms through Spatial Practice 6. Conclusion: Agency and Identity
1. Introduction: 'A Myriad of Well-Wishing Little Sisters' 2. Globalizing India: The Rise of the Call Centre and BPO Industries 3. Pinking and Rethinking Professional Identities: The Construction of Women's Work Identities 4. BTMs in BPOs: Using Sartorial Strategies to Establish Patterns of Identification and Recognition 5. Techs and the City: Challenging Patriarchal Norms through Spatial Practice 6. Conclusion: Agency and Identity
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