Women Who Brand - Kaputa, Catherine
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Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do.
Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.

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Produktbeschreibung
Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do.

Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
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Autorenporträt
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is founder and president of SelfBrand, a brand strategy and business coaching company. She is a successful branding strategist and speaker and led the iconic 'I Love NY' campaign. Catherine lives in New York City.
Rezensionen
Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience. Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement. Publishers Weekly