Ever think about turning a hobby into a commercial venture? Or working full time as an independent contractor? Or simply wondering if textbook economic principles are relevant in real life? Through a sequence of short cases, this book shows you how to use the basic tools of economic and financial analysis to answer common business questions.
Ever think about turning a hobby into a commercial venture? Or working full time as an independent contractor? Or simply wondering if textbook economic principles are relevant in real life? Through a sequence of short cases, this book shows you how to use the basic tools of economic and financial analysis to answer common business questions.
Chapter 1 Preface Chapter 2 An Invitation to Consider Chapter 3 The Consequences of Changing the Status Quo: The Opportunity Cost of Change Computing Hourly Earnings Try It Yourself! Chapter 4 Hour By Hour: Working as a Contractor: Just Breaking Even Finding Equal Job Satisfaction Working as a Part-Time Contractor Try It Yourself! Chapter 5 Selling Your Products, Not Your Time: Business Earnings and Opportunity Costs in General Business Earnings and Opportunity Costs in Practice Taxable Income and Gains from New Ventures Try It Yourself! Chapter 6 Growing Your Business and Your Profits: Why Marginal? Your Desired Scale of Operation The Cost of Expanding Production The Benefit of Expanding Production Choosing the Scale of a Service Business The Principles in Practice: Average versus Margi Chapter 7 Pricing Your Goods and Services: Selling More at a Lower Price Pricing Strategies to Avoid The Principles in Practice: More Pricing Examples Lessons Learned Try It Yourself! Chapter 8 Asking the Right Question: Using the Best Available Information Marginal Cost and General Marketing Strategies Accounting for Common Costs Lessons Learned Chapter 9 Where Do We Go From Here?: On-Line Resources Books of Interest Chapter 10 Glossary Chapter 11 Index
Chapter 1 Preface Chapter 2 An Invitation to Consider Chapter 3 The Consequences of Changing the Status Quo: The Opportunity Cost of Change Computing Hourly Earnings Try It Yourself! Chapter 4 Hour By Hour: Working as a Contractor: Just Breaking Even Finding Equal Job Satisfaction Working as a Part-Time Contractor Try It Yourself! Chapter 5 Selling Your Products, Not Your Time: Business Earnings and Opportunity Costs in General Business Earnings and Opportunity Costs in Practice Taxable Income and Gains from New Ventures Try It Yourself! Chapter 6 Growing Your Business and Your Profits: Why Marginal? Your Desired Scale of Operation The Cost of Expanding Production The Benefit of Expanding Production Choosing the Scale of a Service Business The Principles in Practice: Average versus Margi Chapter 7 Pricing Your Goods and Services: Selling More at a Lower Price Pricing Strategies to Avoid The Principles in Practice: More Pricing Examples Lessons Learned Try It Yourself! Chapter 8 Asking the Right Question: Using the Best Available Information Marginal Cost and General Marketing Strategies Accounting for Common Costs Lessons Learned Chapter 9 Where Do We Go From Here?: On-Line Resources Books of Interest Chapter 10 Glossary Chapter 11 Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
