Frank Luntz

Words That Work

It's Not What You Say, It's What People Hear

• Gebundenes Buch

Produktbeschreibung

The nation's premier communications expert shares his wisdom on how words canchange the course of business, of politics, and of life in this country.

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Produktdetails

• Verlag: Hachette Books
• Seitenzahl: 350
• Erscheinungstermin: 2. Januar 2007
• Englisch
• Abmessung: 243mm x 163mm x 26mm
• Gewicht: 594g
• ISBN-13: 9781401302597
• ISBN-10: 1401302599
• Artikelnr.: 22014520

Autorenporträt

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.