Frank Luntz

Words That Work

It's Not What You Say, It's What People Hear

• Broschiertes Buch

Produktbeschreibung

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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Produktdetails

• Verlag: Hyperion
• Seitenzahl: 368
• Erscheinungstermin: 1. August 2008
• Englisch
• Abmessung: 204mm x 135mm x 24mm
• Gewicht: 310g
• ISBN-13: 9781401309299
• ISBN-10: 1401309291
• Artikelnr.: 23306793

Autorenporträt

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT& T, Pfizer, and McDonald's. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.