Work Life Perspectives of Pharmaceutical Marketing - Lakhawat, Pradhyuman Singh
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Work Life Perspectives of Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues related to QWL faced by pharmaceutical marketing executives. It integrates an analytical approach with a global view to examine various issues. The book covers not only the Uttar Pradesh, but focuses on Indian markets. Each chapter is written as an individual essay about a given issue, and where relevant, facts are provided to illustrate how these issues are currently managed by the pharmaceutical marketing executives. This book offers a…mehr

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Produktbeschreibung
Work Life Perspectives of Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues related to QWL faced by pharmaceutical marketing executives. It integrates an analytical approach with a global view to examine various issues. The book covers not only the Uttar Pradesh, but focuses on Indian markets. Each chapter is written as an individual essay about a given issue, and where relevant, facts are provided to illustrate how these issues are currently managed by the pharmaceutical marketing executives. This book offers a thoughtful and thorough description of the industry's current situation and integrates the latest scholarly and industry research from managements in one place for convenient reference for researchers and pharmaceutical management practioners.
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Autorenporträt
Dr. Pradhyuman Singh Lakhawat, trabalhando como Professor Assistente na Universidade Sam Higginbottom de Tecnologia e Ciências Agrícolas, Prayagraj (Allahabad), Índia completou a graduação com Biotecnologia, MBA com Medalha de Ouro em 2011, PGDHRM em 2013 e Doutoramento (Gestão) no ano 2015. É qualificado UGC-NET 3 vezes em Gestão.