Colin Bryar, Bill Carr

Working Backwards

Insights, Stories, and Secrets from Inside Amazon

• Broschiertes Buch

Produktbeschreibung

An insider's view of Amazon, perfect for leaders who want to succeed in 21st-century business.

Produktdetails

• Verlag: Pan Macmillan
• Artikelnr. des Verlages: 87160
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 18. August 2022
• Englisch
• Abmessung: 195mm x 128mm x 21mm
• Gewicht: 220g
• ISBN-13: 9781529033847
• ISBN-10: 1529033845
• Artikelnr.: 63509624

Autorenporträt

Colin Bryar and Bill Carr

Inhaltsangabe

Contents
Introduction
Part One
BEING AMAZONIAN
Introduction to Part One
1. Building Blocks: Leadership Principles and Mechanisms
2. Hiring: Amazon's Unique Bar Raiser Process
3. Organizing: Separable, Single-Threaded Leadership
4. Communicating: Narratives and the Six-Pager
5. Working Backwards: Start with the Desired Customer Experience
6. Metrics: Manage Your Inputs, Not Your Outputs
Part Two
THE INVENTION MACHINE AT WORK
Introduction to Part Two
7. Kindle
8. Prime
9. Prime Video
10. AWS
Conclusion: Being Amazonian Beyond Amazon
Appendix A: Interview Feedback Examples
Appendix B: Sample Narrative Tenets and FAQs
Appendix C: Timeline of Events in the Book
Acknowledgments
Notes
Index