Colin Bryar, Bill Carr

Working Backwards

Insights, Stories, and Secrets from Inside Amazon

• Broschiertes Buch

Produktbeschreibung

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.

Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.

'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes

'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

Produktdetails

• Verlag: Macmillan Publishers International / Pan
• Artikelnr. des Verlages: 87160
• Main Market Ed.
• Seitenzahl: 304
• Altersempfehlung: ab 18 Jahren
• Erscheinungstermin: 18. August 2022
• Englisch
• Abmessung: 195mm x 128mm x 21mm
• Gewicht: 218g
• ISBN-13: 9781529033847
• ISBN-10: 1529033845
• Artikelnr.: 63509624

Autorenporträt

Colin Bryar joined Amazon in 1998 - four years after its founding - and spent the next twelve years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years he was 'Chief of Staff' to Jeff Bezos, AKA 'Jeff's shadow', during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.

Inhaltsangabe

Contents
Introduction
Part One
BEING AMAZONIAN
Introduction to Part One
1. Building Blocks: Leadership Principles and Mechanisms
2. Hiring: Amazon's Unique Bar Raiser Process
3. Organizing: Separable, Single-Threaded Leadership
4. Communicating: Narratives and the Six-Pager
5. Working Backwards: Start with the Desired Customer Experience
6. Metrics: Manage Your Inputs, Not Your Outputs
Part Two
THE INVENTION MACHINE AT WORK
Introduction to Part Two
7. Kindle
8. Prime
9. Prime Video
10. AWS
Conclusion: Being Amazonian Beyond Amazon
Appendix A: Interview Feedback Examples
Appendix B: Sample Narrative Tenets and FAQs
Appendix C: Timeline of Events in the Book
Acknowledgments
Notes
Index

Rezensionen

Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. Tim O'Reilly, owner of O'Reilly Media