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It's time for a paradigm shift in workplace communication! Are you ready to increase the dynamics of your communication environment at work - to evolve from a routine message distribution system to a powerful change agent that will engage employees and the public? Workplace Communication offers easy-to-use internal and external communication practices that are ready to be implemented. It is the meat and potatoes for communication practitioners and organizations who want more than a newsletter. There are practices related to goal-oriented communication; how to work with journalists; employee incentive programs; external communication ideas; employee feedback methods; and, of course, there are plenty of ideas for internal communication. So, don't expect another book on communication theory - Workplace Communication is about hands-on practices that work. It doesn't just tell you how to do it, but it shows you how.